A pioneer of sports for development in Australia, George is well recognised locally and internationally for his work using sport to have social impact. George now offers his expertise to a range of organisations to deliver, develop and drive a range of innovative sport for development initiatives.

In his role as National Coach of the Community Street Soccer Program of the Big Issue George developed the original pilot program which used soccer to engage homeless people in suburban Melbourne. He lead the development of this pilot to a sophisticated national network of programs across Australia which has impacted greatly the physical and psychological well-being of participants. He was also instrumental in attaining funding for the program in the project’s formative years and now coaches and coordinates Australia's Homeless World Cup campaigns and trains and mentors program staff.

George’s experience also includes coordinating a highly successful sports mentoring program for long term asylum seekers in detention which primarily used cricket as a vehicle of engagement.

He also developed the ground-breaking City Strikers walking football program with the Melbourne City Football Club which offered seniors and those with limited mobility increased physical activity and social connection. The Program employed young leaders to facilitate the sessions to allow them to interact positively with senior members of the Community. He has also coordinated the International Students Football Program aimed at improving the well-being of international students in Melbourne and has recently begun working on a program to get carers of people with disability and chronic illness more active.

George is also Chair and Coordinator of Melbourne City FC’s Community Football Network which provides networking and professional development opportunities for those working on community programs that have a social impact.

George’s services in sport for development include:

  • Strategic planning

  • Funding acquisition

  • Program Development

  • Staff training and Development

  • Monitoring and Evaluations

  • Conference and forum Facilitation

  • Leadership Development ( Community Leadership through Sport/Football Program)

He is also highly skilled in planning and facilitating community sporting events and personal development camps.